Friday, 16 March 2012

EMPOWERED WOMEN

Forbe's recently came out with their annual list of billionaires, and I was pleasantly surprised to see another woman added the list.  LIST of Billionaires 2012


The youngest, self-made female billionaire, Sara Blakely is the inventor of Spanx.  Like so many entrepreneurs, Sara was trying to solve a problem.  She had bought a pair of white pants and could not find any undergarments that fit well under the pants.  Finally, she took a pair of panty hoes, cut off the bottoms, and Spanx were born.  The problem-solving brand has become a red carpet must-have for celebrities and a daily necessity for women and men everywhere. Headquartered in Atlanta, GA, SPANX® is available in 35 countries and now offers more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men's undershirts. These body-shaping innovations have secured SPANX a place in pop-culture, with daily mentions everywhere from CNN to SNL.

It's nice to see another woman go up the ranks.  Now, if only I could come up with an ingenious product like this one :P


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