I hope that you are all enjoying the weekend.
I wanted to share with you an interesting advertising campaign that I recently learned about. In Australia, in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo on bottles was replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles. The campaign was paired with a website page, Facebook page and an online "share a virtual Coke". I think that this campaign is really clever; for anyone who likes to collect things with their name on it, or if you want to feel famous for the day :P
Here's an example:
Who do you want to "Share a Coke" with?
CHEERS <3
I'd share a Coke with you any day!
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