Today's blog is a query about technology, but more specifically, advertising. More and more, I am getting too impatient for commercial advertisements, and I'm sure many of you are the same. We TiVo our shows to skip over commercials, or stream seasons of shows off the internet to avoid those annoying 2-3 minute commercial breaks. So, I did a bit of research and I found out that commercials are becoming less effective. In fact, even politicians are having difficulty reaching the population with their messages. I read an interesting fact on Say Media:
"With more than one in three voters opting out of live TV, politicians must adjust their campaigns to effectively reach voters." -- Say Media
This got me wondering... If commercial advertisements are becoming less effective, what will be the next biggest fad in advertisements? Any ideas? :)
It's okay, Don will solve any ad problem that arises.
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